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Foundation - Clothing & Accessories for Modern Living
   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dress by Libélula

 

 

"...two of the best places in the Cotswolds for stylish, unusual clothing and homewares by up-and-coming British, American and European Designers..."

about us

For latest news click here for our Newsletter (PDF) . But in the mean time, here are some of the trends and new additions for Summer...

As Spring heads into Summer, colours get bolder, clothes get lighter in weight, and designs definitely get bolder. This season, look out for bold, ethnic prints and beads from Farhi, Hoss Intropia (new for us this season), and others, vibrant colours and patterns from Odd Molly, Ann Louise Roswald and Rützou, plus folky charm and prints from Saltwater and Marilyn Moore. Balancing all this colourful gorgeousness (is that a word?) are delicate and beautiful beading by new arrival Tonia Bastyan (formerly of Press & Bastyan), full-on drop-dead glamour by revitalised British veteran Paddy Campbell and rising star Libélula (see left) , amazing tailoring by the likes of Nicole Farhi and Betty Jackson, plus wearable sophistication from By Malene Birger. We've got new accessories arriving too, with bags by J & M Davidson in this season's colours, and shoes by Audley and the Jackson Twins. It's definitely time to get ready for the sun, and to get some colour!

ABOUT US

__Foundation is two shops, selling unusual clothing and exclusive lifestyle products, in some of the Cotswolds' prettiest towns - Stow-on-The-Wold and Cheltenham. Owners James & Gemma Wiseman (former designers for amongst others, Mulberry, Boden, Conran and Nokia), started Foundation at the end of 2002, to offer a striking, hand-picked selection of interesting clothes, homewares and accessories, by smaller, up-and-coming designers, with the emphasis on style, and above all wearability. They are constantly 'out and about', looking for unusual clothes and other interesting, stylish products.
__The first shop opened in Stow-on-The-Wold in early 2003. A second store was opened in Cheltenham's bohemian Montpellier area 18 months later.
__Since opening, both shops have been featured in several magazine articles, including Vogue, 'The Cool Cotswolds', Living Etc., Homes & Gardens, Cotswold Life, The Oracle and many more, as well as Channel 4, & a pilot episode of a BBC series.

 

 

 

NeOM

New in this month

 

New (in Stow only) is this gorgeous range of toiletries by Natural Magic.

Called NeOM, the range includes soaps, scrubs, moisturisers and much more, all using natural, organic ingredients!